At 12malay, your privacy is not an afterthought — it is a core obligation. This Privacy Policy explains how we collect, use, store, and protect the personal data of every Member registered on our platform, in compliance with applicable data protection standards.
This Privacy Policy ("Policy") is published by 12malay ("the Company", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at https://12malay.cam. It governs the collection, processing, storage, and disclosure of personal data submitted by or collected about individuals who visit, register on, or otherwise interact with the 12malay platform ("Members", "Users", "you").
12malay is committed to handling personal data responsibly and in accordance with applicable data protection legislation. Our platform is designed primarily for Malaysian players across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and other regions throughout Malaysia. We take our obligations regarding Member privacy seriously and have implemented technical and organisational measures to protect data at every stage.
This Policy must be read alongside our Terms & Conditions, which governs the overall legal relationship between you and 12malay. Together, these documents form the complete framework for your rights and our obligations with respect to your membership and data.
For the purposes of this Privacy Policy, the following definitions apply:
12malay is the Data Controller for all personal data collected through the https://12malay.cam platform. As Data Controller, 12malay is responsible for determining why and how your personal data is processed. All data protection inquiries, access requests, and complaints should be directed to our support team using the contact details set out in Section 16 of this Policy.
12malay collects the following categories of personal data from Members and visitors, depending on the nature of their interaction with our platform:
12malay collects personal data through the following channels:
12malay processes personal data for the following specific purposes. We do not use personal data for purposes beyond those listed below without first obtaining your explicit consent or having a valid legal basis to do so.
| Purpose | Data Used |
|---|---|
| Account registration and management | Registration data, identity documents |
| Identity verification (KYC) | NRIC/passport, selfie, proof of address |
| Processing deposits and withdrawals | Financial data, payment method details |
| Anti-money laundering (AML) compliance | Transaction data, identity documents, IP address |
| Platform security and fraud prevention | IP address, device data, login logs |
| Responsible gambling monitoring | Betting patterns, session duration, deposit frequency |
| Customer support and dispute resolution | Communication data, account history |
| Regulatory compliance and audit | All categories as required |
| Service improvement and analytics | Anonymised usage data, technical data |
| Promotional communications (with consent) | Email address, preferences |
12malay does not sell, rent, or trade your personal data to any third party for their own marketing purposes. Personal data is only shared as described in Section 8 of this Policy.
12malay processes personal data on the following legal grounds:
12malay may share your personal data with the following categories of third parties, strictly as necessary and subject to confidentiality obligations:
12malay retains personal data for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal, regulatory, and operational requirements. General retention periods are as follows:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents identification of the individual.
The 12malay platform uses cookies and similar tracking technologies to operate the website, remember your preferences, and improve the overall user experience. The following categories of cookies are used:
These cookies are strictly necessary for the website to function. They enable core features such as session management, login authentication, and security controls. Essential cookies cannot be disabled without significantly affecting platform functionality.
Functional cookies remember your preferences — such as language settings and display preferences — to provide a more personalised experience on return visits.
Analytics cookies collect anonymised information about how visitors interact with the platform — such as pages visited, time on site, and navigation paths. This data is used to improve platform performance and user experience. Analytics data is aggregated and does not identify individual users.
You may manage cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of the 12malay platform, including your ability to log in or complete transactions. For guidance on managing cookies in your specific browser, refer to your browser's help documentation.
Subject to applicable law, you have the following rights with respect to your personal data held by 12malay:
To exercise any of the above rights, please contact our support team at [email protected] with the subject line "Data Privacy Request". We may require you to verify your identity before processing your request. We do not charge a fee for handling data rights requests.
12malay implements robust technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. Key security measures include:
While 12malay takes data security seriously and applies industry-standard protective measures, no online platform can guarantee absolute security against all threats. You are responsible for maintaining the confidentiality of your login credentials and notifying us immediately if you suspect any unauthorised access to your account.
The 12malay platform is strictly for individuals aged 21 years and above. We do not knowingly collect, process, or retain personal data from individuals under the age of 21. Age verification is a mandatory part of our KYC process, and any account found to belong to an individual under 21 will be immediately closed with all data purged in accordance with applicable law.
If you have reason to believe that a minor has registered on the 12malay platform or has accessed it using your credentials, please contact our support team immediately at [email protected].
In the course of providing its Services, 12malay may transfer personal data to systems and servers located outside of Malaysia, including jurisdictions where our licensed technology partners, cloud infrastructure providers, and third-party processors are based. Where such transfers occur, 12malay ensures that appropriate safeguards are in place — including contractual protections binding the receiving party to data protection standards equivalent to those applied in Malaysia — before any transfer is made.
12malay does not transfer personal data to territories that do not offer an adequate level of data protection without first implementing the contractual safeguards described above.
12malay reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, operational requirements, or applicable law. When material changes are made, we will notify registered Members via email or an in-platform notification at least 7 days before the changes take effect.
The "Last Revised" date at the top of this Policy will always reflect the most recent update. We encourage you to review this Policy periodically. Your continued use of the 12malay platform following the effective date of any updated Policy constitutes your acceptance of the revised terms.
For any queries, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact the 12malay data team through the following channels:
Every piece of data you submit — from registration details to payment information — is protected in transit with bank-grade SSL/TLS encryption at all times.
12malay does not sell, rent, or license your personal data to any third party for commercial purposes. Your information is used solely to operate your account and comply with legal obligations.
You retain the right to access, correct, delete, or export your personal data at any time. Submit a data request to our support team and we will respond within 30 days.
Internal access to your personal data is restricted on a strict need-to-know basis. Only authorised personnel with specific operational roles may access sensitive account information.
We only keep your data for as long as necessary — either to operate your account or to meet our regulatory obligations. Data is securely deleted once retention periods expire.
Any material changes to this Privacy Policy are communicated to Members at least 7 days in advance via email notification — you are never blindsided by changes to your data rights.
Our support team is available 24/7 to address any data privacy concerns. You can also visit our FAQ for quick answers, or return to the homepage to explore the full 12malay experience.